Ancillary Texts

I took photographs of Victoria in the studio as a large portion of the music video took place in a studio against a white background, and so this kept consistency in the magazine advertisement.

.
I took the above (raw) photograph of Victoria, which is quite dark, and adjusted the levels and put it in monochrome so that it immediately resembled the music video. I wanted the ancillary texts to look similar to my AS Media work, as I'm using the same artist (Victoria) and so it made sense to keep a consistent style for her and create a recognisable aesthetic like observed in other ancillary texts (Lana Del Rey, for example, whose aesthetic is very 'vintage').

Looking back on my music magazine poster from last year, I took the same font used for Victoria's name 'Xtreem' and started by writing her name in it. However, when I wrote the name of the song in that font and placed it like shown below, the letter 'G' formed perfectly around Victoria's shoulder and arm. I changed her name to be in the font 'Vanadine', another font used on the cover of my magazine last year, and placed it directly below the song/album name.

After placing a blue rectangle that highlighted the title and some drop shadows, I began editing the main image to fill the blank space and make the advertisement look more interesting. Below are a series of four images of how I started to edit this. In the first image, I duplicated the original and created a 'ghostly' shadow to visually represent the name of the song. In the second, third and fourth images, I began adding other photographs from the shoot as 'ghosts' surrounding the main image, which was an idea suggested by a friend. I think it works quite well and I will continue to develop this.
.sd

Whilst in the process of making the 'ghost' effect background, I added a couple of layers which I thought looked okay as a main image, and saved them as evidence of what other images from the photoshoot might look like with the title.

.

Below are three images showing further progress on the album/music video advertisement. I moved Victoria so that she was framed more to the left, and that placed the 'Ghosts' text more central, also making it slightly bigger.

I then added a couple more boxes across the bottom, lines around the perimeter of the advertisement in a very similar style to my AS Media double page spread (keeping a consistent and recognisable style). Victoria's name was also moved to the top to prioritise and bring more attention to it and balance out the overall advert.

Below is a template that was provided to us for our digipaks.
.

.
I began by opening up one of my images into photoshop and cropped it to a square, later realising this was wrong since the dimensions of the digipak are not exactly square.

At this point, I decided to quickly design a logo for a fake record label that would be associated with the artist. The name written on the logo below is 'Doom' however, with the font I chose it looks like 'Doorn', which is actually an already-existing electronic house record label founded by Sander Van Doorn. Despite this, the label was only intended to be a quick mock-up of a record label logo that could be entirely associated with Victoria's 'persona', rather using a well-known, already-existing one.