Audience Research

Demographics

What are demographics? Explain
Social class - A, B, C1, C2, D & E
What social class are you aiming your music video at?
How will you adhere to their needs?
Genres of music that generally appeal or relate to that social demographic and explain why.
Show music videos and pick up on the key aspects of why it appeals to each demographic
What is the ideology behind the product and why can the audience relate to this?

A demographic presents the various characteristics of a population such as age, gender, education, subcultures, geographical location and lifestyle in statistical data. An example of this is a social demographic table that describes the different social classes, shown below.
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Numerous studies into musical taste and social class show a clear correlation between the two. Our social class continues to influence our likes and dislikes and the way which we listen to music. People of middle/upper middle classes might be expected to listen to genres such as classical and dislike genres such as hip-hop, for example. 

Institutions

What is an institution?
Explain different institutions/channels/radio stations that distribute your artist
Who is the target audience?


An institution in the media industry refers to a company in mass media (such as television, film, radio, etc.) that owns a large number of other companies and caters to a mass audience.

The artist which I am researching, Higher Self, largely produces house music. His remix of 'Save Me' by Listenbee was premiered on BBC Radio 1 with Danny Howard, arguably one of the largest radio stations. Very often, stations such as Capital Xtra, Kisstory and Hallam FM will distribute house music or similar, more broad genres and songs that come under 'dance'. Many 'famous' house music artists are heard frequently on these radio stations, such as Oliver Heldens. The target audience of these institutions are generally young adults and teenagers as they largely play chart music, dance and urban.

Audience Research Questionnaire

Below is an embedded version of this questionnaire, which I made to gather information about the general audience of who I should be targeting my music video at. It includes 10 questions, 4 of these are demographic-related questions and the remain 6 are in relation to music videos in general.

Create your own user feedback survey
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After leaving my questionnaire open for a number of days and gaining a response from eleven participants, I analysed the data and presented it in a Prezi presentation,attached below.
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